Explainer videos should be a part of your company’s marketing arsenal. In this age of social media, not having a video can prove disastrous for your company. Times have changed. It used to be that businesses use traditional advertising like billboards or TV and radio spots. Now, with the popularity of social media, a business explainer video is a must for your company. However, for it to be effective, you need to know how to make compelling explainer videos that will convert. So here are 5 tips for creating an explainer video that will truly sell.
Have an awesome script
A poorly documented and planned script will be clearly reflected on the video itself. The script is integral to your business explainer video regardless of the purpose. One common mistake committed by companies when writing a script for their explainer videos is having someone from the company write the script. Although this is cost-efficient, it is best to hire an external scriptwriter who will look at your company from a different angle.
Brainstorm as a company
While the purpose of an explainer video is to sell, that is not your only goal. You would want to bring out the best features of your product in a short but simple manner. For your video to be effective, it should focus on your target audience and the problems that your product or service will solve.
Keep the video short
Short videos are the ones that are best remembered. Get into the meat of your product as soon as you can. Remember your potential customers only have a short attention span. It is therefore important to get their attention within the first few seconds of your video. As much as possible, keep your video under 150 words a minute even if there is so much to say.
Simple is more effective
Simple but effective videos are the ones that focus on four key areas namely problems, solutions, functions, and action.
Problems — what issues will your product or service will help address
Solutions — how your product or service will work as a solution
Functions — features of your product or service that makes it effective as a solution
Action — what the viewer or potential customer must do
Professionalism is key
The perception of potential customers will be directly influenced by the video itself. They will see your product in the same way it was described in the video. It is best to hire a professional explainer video company to create the video. To be the best, you should hire the best.